Schedule Concert or Concert Schedule

How does a band or venue schedule concert that is search engine friendly? After all, live music is only considered good when someone actually hears you play. I don’t want this blog post to be a 101 on “how to schedule concerts” but there are some basic elements that music venues, promoters and bands need to think about when they put a show on stage.

Consider the consumer’s perspective in how they find concert schedules. Search engines continue to be the single most popular way to find local concerts and if your concert schedule is not search engine friendly then you are missing a significant opportunity in reaching local concert fans.

Concert related search volumes (Google August 2010):

Concert: 30,400,000 searches
New York City Concerts: 14,800 searches
Red Lion Pub: 33,100 searches

The terms listed are among the millions of keywords consumers query everyday on the major search engines to find a local concert schedule including city, date, concert, artist and venue specific keywords. The opportunity for local music to reach local fans is as simple as making concerts search engine friendly when they schedule concerts.

For example, I went to The Red Lion Pub last week (one of the best New York city venues BTW). They do allot of things right from amazing sound, live music 7 days a week and a near perfect pint but how they schedule concerts is definitely not search engine friendly. The Red Lion concert schedule landing page is in an iFrame, there are no title tags and random images block some of the dates so you can’t see the concerts on those days.

I would recommend a separate page for their concert schedule that includes title and meta tags to be search engine friendly and use a concert widget instead of an iFrame to be user friendly. Not only are these tactics simple and inexpensive to implement but also makes it easy for the red Lion to schedule concerts on an ongoing basis.

I am looking forward to working with the Red Lion in how they schedule concerts that are search engine friendly. The Red Lion is a Bleeker Street institution and an important part of the New York music scene – a scene that continues to evolve in creativity both online and on stage.

Find New York City concerts, New York City Venues or to learn more on how to schedule concerts that are search engine friendly contact us today.